So, yesterday The Parlour had an Important Business Meeting, also known as sitting at our dining room table trying to figure out what we’re doing for the winter (with interruptions from the cat, the dog, the other cat, the other dog, and the internet, of course.) We’ve come to a few decisions:
- Starting now-ish, our menu will condense a bit. We’ll have 6 regular flavors, 1 vegan flavor, and 1 sorbet, and not quite as many toppings.
- We’ve added French-style hot chocolate, old fashioned hot cocoa, and spiced cider to the menu, and we plan on adding chai and some sort of coffee drink as well. Right now the availability of hot drinks is contingent on weather, but they’ll be regular items once the weather’s regularly cool.
Once it’s for-real cold, we’ll be pre-packing our items to go. Instead of waiting in line and then ordering and waiting some more, you’ll be able to grab something to go and take it right away. This means selections will be more limited, but it also means we will have ice cream sandwiches regularly and we will make an extra effort to vary the menu and keep things interesting.
So, we put out a survey a few days ago, partly so we could figure out what our strategy for this fall/winter is going to be. And right after we posted the survey, it got a bit colder; thanks for the free market research, weather patterns! Things Mrs. Parlour has observed this week:
- People will still buy ice cream when it’s cold and rainy. They’re much more likely to buy it if there’s somewhere close by and warm to take said ice cream.
- No one wants soda or floats when it’s cold and rainy, but a few people want milkshakes. But only a few.
- People DEFINITELY want hot chocolate when it’s cold and rainy, even if we accidentally write the wrong price on the menu board and it appears to be more expensive than it actually is.
It’s going to be warm again tomorrow, but the past few days have been helpful in figuring out how to keep stuff going in the fall/wintertime. When it gets for-real cold again, we’re thinking of switching out our milkshakes and floats for hot chocolate, chai, and cider. We’ll probably have a smaller ice cream menu, and more cookies and baked goods (like Ari Berenbaum’s donuts!) And we’ll try to think of some interesting ways to incorporate our ice cream into hot drinks (a customer suggested a scoop on top of hot chocolate instead of whipped cream, which seems like a great idea.)
So, what do you think? Any suggestions for how we can stay busy in the wintertime? Know any offices that would like a mid-afternoon hot chocolate and cookie break? Let us know!
We’re going to try something the next few weeks. We’ll be skipping the Accent Hardwood location during the Saturday Farmer’s Market and try to find more places to stay out later on Friday nights. We’ll also be getting to Wachovia a little earlier on Saturdays.
Also, please note some new stuff on the schedule this week! We’re…
- stopping by Erwin Square on Main for about an hour on Wednesday,
- scooping the Watts-Hillandale First Thursday at Oval Park on Thursday (with Pie Pushers and OnlyBurger),
- attending an art opening at Joe Van Gogh Friday,
- joining the Food Truck Rodeo (and arm wrestling benefit for Girls Rock NC) at Casbah Saturday
… in addition to our usual Fullsteam, Wachovia, and Motorco appearances. See you out there!
Every business needs a blog, right?
We get a little help from a lot of friends, but the Parlour is essentially a 2-person operation. So between us, we have to do all the production, bookkeeping, promotion, tweeting & Facebooking, scooping, milkshaking, etc. But we still hope we can find some time now and then to tell y’all what’s new in more than a couple of sentences.
So watch this space. And in the meantime, if there are specific topics you want us to blog about, let us know in the comments.